Over the years I've read many sales pages for a wide range of products and services. The conclusion I'm coming to is that what we seem to want as human beings appears to be similar across the board. What we are generally looking for is an opportunity that seems to tick 10 principal boxes. These boxes are as follows:
- Takes little time. In the West we have busy lives often including many different commitments. Time is therefore precious and we don't want to be spending it on lengthy processes that take up our time.
- Makes us money consistently...preferably fast. Some say money is the root of all evil. Others are earning in the millions or billions...often consistently, passively and fast. Whatever side of the fence you're on you need to survive: you need shelter food and water and this has to come from somewhere. We've moved on from the days of bartering to exchanging goods and services with money, or debt as the case may be. So whether we like it or not money (in whatever form it takes) is important in our lives.
